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How Collaboration Works Between Marketing Department And Website Development

September 25th, 2018

At this point of time, after more than twenty five years since the internet became mainstream, it is no longer a question whether a company should have a website or not. By default every company, ranging from one person companies to businesses that employ thousands of employees, has a website. The more important question marketing managers of a company should ask is how good or bad is their website. The number of customers who do not seek out more information about the company they are buying products from is a minority.

Customers And Website Communication

With a large number of customers depending on a website for information, it is important that no company ignores the importance of website to their website. In many ways, a website is almost like a salesman who is working round the clock, advising prospective, current and past customers what exactly is the company offering and why they should buy them. A website can be as interactive as one wants it to be or it can be extremely dull out of sheer ignorance.

It is not just about the appearance and presentation of a website that matters. Most customers would not know about the company web address. Of course, website address is printed and advertised on the company products, in ads and of course marketing material and business cards. However, the website address is not really something that people can remember unless it is something that they use every day like Facebook.

Inevitably, every customer turns to search engines like Bing or Google to look up the website they want to reach. Customers start by typing in search words that they think represents a particular company website. So, there must be some kind of a link between the words the customers might possibly use and the website that you have built. This is probably the most difficult part because it requires a fairly heavy dose of research. The marketing department has a tough task cut out for them because if they unable to find those keywords that will link to their website, customers may not find the company website at all.

Search Engine Optimization

This is not the only challenge that the marketing department is going to face. The words that the customers use may be fairly generic and could apply to hundreds of companies in the same industry. So the key job here is to ensure that the customers will find your company when they search for what they want, instead of a competitor company. This process of getting your name right at the top of the search engine results is called search engine optimization.

Linking the words and getting your website on top of the search results is a collaborative effort between web developer and marketing department. Marketing is something that is an integral part of any company. Except for maybe some specific tasks like advertising and content creation marketing management it is within the part of the main company system. However, enormous financial and time benefits can be derived by having a third-party company involved in web development and its maintenance.

When it comes to having your company website built, the choice comes down to freelancers and website development companies. If you are a company then it simply makes business sense that you deal with another company. The key difference is the standard difference you would find between a person and a company. With a person you are looking all the problems that you tied to working with a single person. However, when you are dealing with a company you can expect the same level of professionalism that you would extend to your customers.

The Inspiration of Being a Web Design and Development Freelancer

September 24th, 2018

Explore the Benefits of a web design and web development freelancer

Are you ready to experience the spirit of freedom as a freelancer? Or do you get the jitters with the feeling of a rolling stone that gathers no moss? Go ahead and explore the benefits of being a freelancer and don the mantle of being your own master. Get into the self-employed module and enjoy the position of an independent contractor. Even though being a freelancer means that one is not committed to any particular company of employer, freelancer often have to sign contracts with NDAs, verbal agreements with the freelancer being entitled to charge by the hour, day, per project basis, piece rate or a value-based pricing understanding that offers quality and value for the client.

There are many fields through which the freelancer can earn such as copywriting, content writing, proofreading, graphic design or journalism. The areas that a freelancer can make a living also includes website development, publishing, filmmaking, screenwriting, consulting, translating, tour guiding, web design, photojournalism, music, filmmaking, cosmetics, perfumes or fragrances, acting, event planning, wedding planner, computer programming, translating, video editing and video production. With a host of professional fields to choose from, freelancers can take up the ones that suits them the best or the ones they have an aptitude for, or are trained in. The benefits that freelancers can acquire are many as a freelance job gives them ample time being home based with work taken on an ad hoc basis.

With perceptions transforming with the advent of technology, the changing scenario of modern lifestyles and the demands of various industries who want to cut down on overheads, freelancers can enjoy a gamut of jobs in various fields and add to their revenue. Besides being flexible, a freelance job gives the advantage of choosing employers and organizations to work with and making a decision about the period of time involved and the place of work. Being your own master has been a very appealing proposition and freelancers can indulge in the luxury of calling the shots anytime, anyplace, anywhere. With the concept of earning from multiples streams of income, freelancers in some cases, do not face difficulties if one of their employers is going through financial difficulties and is not able to pay on time or cannot pay the stipulated amount.

Encouraged by earning an income which is home based as well as convenient, freelancers can hone their skills and add to their income by taking on more than one job by deciding on getting or undergoing training in another more lucrative field. Being versatile and multi-faceted also helps freelancers and brings in incomes that come in handy when expenses arise. Companies and organizations can experience financial freedom of cutting down on expenses such as tax and other overheads and agree to give the freelancer an increased payment. Though very ideal, getting on an independent platform can still have its own ups and downs that can be overcome by freelancers. This would include lack of motivation, long hours of work, time taken for approval of articles, rewriting of material and other time-consuming tasks.

Freelancing does not comprise only of a bed of roses, but also other circumstances that often prick the balloon. Being a job that requires the freelancer to spend time alone often leads to lack of motivation. Add aspects of encouragement to your schedule and reward yourself at the end of a long day by taking in some fresh air on a leisurely walk or by doing exercise. Freelancers have to take off time to flex their muscles, fingers and joints that would ease the stress and give their bodies flexibility as well as enjoy a well-deserved break. There are other factors such as finance and paying bills that may create a writer’s block and deprive the client of quality work. A freelancer has to mange his/her finances effectively and try to generate more income by increasing their work. Of course, this does mean meeting and/or emailing potential employers. Get creative and choose a freelance area that would suit skills, learn a second language so you can also transform into a translator or take on an easy low-paying second job to supplement your income.

Freelancer can turn bane into boon by researching the market with a professional attitude and expand the revenue aspect. Being a freelancer does not entitle one to enjoying healthcare provision, pension and tax exemptions. Therefore it is of utter importance that a freelancer should envelop his/her monetary matters with intelligence so that taxes are paid and all bills are met with ease. Freelancers have the benefit of networking like other professionals and can increase their circle of contacts at their own time and convenience. Besides preparing a portfolio, freelancers can add to their credibility with business cards that can be circulated among associates, family, friends and organizations. Taking a break from work can give the freelancer time to attend events, exhibitions and trade fairs to make and acquire contacts.

Freelancers can enjoy the benefits of being on their own and exercise their talent that brings in higher productivity. Besides getting credit for a unique idea from an organization, freelancers can acquire more information from clients and industries that broadens their horizons and offers a competitive edge. Giving clients original work and ideas boost a freelancer’s image where they head their own outfit and not be an employee of the company. Freelancers can increase and add to their portfolios with an excellent range of clients and subjects/topics that they have experienced.

Freelancers can step into a world of challenges that they can conquer with a focused view and utilize their efforts and imagination to present their work. Unlike a regular employee, freelancers can enjoy the fruits of their labor and get bonuses, enjoy extra income besides getting the benefits of networking. With the freedom that comes from being a freelancer, creativity gets a boost where you can single out clients who need particular talents or skills and not have to watch the clock in an office that takes one into a mundane world where the imagination does not have to be used.

Get Into the Creative Freelancer Module

If you are prepared to get into the shoes of a freelancer, there are many things to be considered. Unlike being in an office with dreary or uninspiring interiors or d├ęcor, freelancers can enjoy the advantage of being a do-it-yourself creative professional. By keeping the office space away from the rest of the house, freelancers can indulge in privacy, quiet ambience and calm interiors with no colleague popping in to find out the latest office gossip! Yes, definitely one can arrange the furniture, add greenery for a refreshing change and put up calming blinds or curtains that would add to a motivating atmosphere. Freelancers can take a break unlike office-goers and spend time recuperating and accelerating the imagination so that their clients get value-added work.

As a freelancer, you get to choose your favorite kind of office automation where you can call in the specified technician to attend to repairs if any and not wait for hours at an office where work gets delayed because the technician is late or decides not to come at all! Freelancers have the liberty to put up stickers or reminders wherever they please around the house to remind them to stock up on office supplies unlike a secretary or manager who is responsible for overseeing such matters and keeping tabs on everything from maintenance to water and/or coffee machines. Giving one the harmony of time and space, a freelance position maintains a healthy balance of work and maintain a personal lifestyle.

Freelancers have the benefit of working options where they can job work the task to a group or to an individual that would add to their financial assets and increase networking circles. With flexibility of hours, freelancers can operate on their terms and rates thus increasing their quality of work and exposure to new fields that they can choose according to preferences. Besides staying out of office politics unlike their cubicle brethren, a freelancer does not have the task of parking costs and paying a sizeable amount that naturally comes out of their paychecks. Being a freelancer offers the freedom of working on your own without having to double up for an absent colleague or taking the blame for their blunders or mistakes.

Giving the advantage of building assets, a freelance job pays for the pleasure of life such as buying a new car, going on a vacation or paying for extra insurance coverage, stocking up on retirement savings and acquiring a business insurance policy that pays for any damage or loss to for any equipment. As an added bonus, freelancers can dress casually instead of being perfectly groomed that takes up precious time and also save on commuting, car maintenance, fuel costs thereby reducing costs. With the advanced trends in technology, freelancers can take a refreshing break and use their laptops at restaurants or eateries and still make up their working time. Instead of having the monotonous 9-5 routine, freelancers can work between their specified hours on acquiring and communicating with new clients that would be lucrative and would offer time off to relax later once the job gets done. Though freelancers do have to spend time meeting with clients, they are luckier than employees of organizations who have to attend meetings that are a waste of their working time besides being subject to performance reviews that can undermine confidence.

With innumerable advantages of being a freelancer, one can shop when it is less crowded in the supermarket or the mall and still have time to wait at home for any maintenance technicians and cable operators. Being in a module of freedom offers freelancers to churn out their best during their peak hours and not be at a loss to give quality work which is not the case with office-goers. While escaping the bullying of managers and other higher uppers, freelancers have the advantage of adjusting their rates to suit the financial status of clients and get new clients to make for the expected amount instead of waiting for the work schedule to trickle down to nothing or face the tension of a lay-off. Rendering freelancing as a matter of the heart, freelancers can pick and choose their clients and let their creativity flow with work that appeals the most to their interests. Adding to the benefits of being a freelancer, the money that they earn is their own and not subject to handling by accountants who have no scruples.

While working in an ambience that is spacious and not cramped like an office, a freelancer’s productivity is high and more creative. With the leverage of managing personal finance, saving on child care and unnecessary spending, freelancers can also save on dry cleaning charges, use public transport to save on fuel costs, acquire a hobby, eat any type of food without worrying over the fact if it will offend a colleague or irritate anyone’s sense of smell and have the freedom to increase rates according to the stipulated percentage every year. With the advantage of being a freelancer, the time taken to do the work can be stipulated and determined and the payment to be made accordingly besides having the wonderful benefit of buying a house anywhere they like without considering the commuting factor. Taking the relationship aspect into perspective, freelancers can enjoy meeting and leveraging their relationships with people or have time to spend with their pets and build lasting relationships with new friends.

Though there is stress involved, freelancing brings in satisfaction, security and a sense of calm where the freelancer can get into detail regarding his/her work, have the freedom to work on various or different subjects according to freelance jobs and doing jobs as a favor for friends or companies to boost the image and credibility. As a freelancer, one can enjoy a home-cooked meal, cut down on snacking and power nap when the job takes too much of time. With the benefit of escaping traffic and blaring of horns, a freelancer can spend time choosing jobs that appeal to him/her tastes and schedule the day in accordance to the number of clients that need work on time.

How PHP Application Development is Helpful to Us?

September 23rd, 2018

PHP development is a general purpose scripting language widely used in web development application. It can be easily embedded into HTML also. Worldwide you would find many people knowing the PHP language but among them only few have the ability to handle the project effectively.

PHP gives support to different databases including the popular ones like MySQL, Oracle, Informix, Sybase, Solid, Generic ODBC, PostgreSQL, etc. The best thing about PHP is that as per ones requirements its functionality can be changed. In addition to this easily one can develop complex websites also. Beside the development of websites, PHP has been used for developing enterprising solutions like e shopping carts with CMS, CRM Solutions, web calendars for communities, etc. It has also been used for open source software integration like OsCommerce, Drupal, Joomla, Typo3, Simple Machine Forum, vBulletin, phpAdsNew, phpBB Eventum, and others. Seeing the benefits and areas of application, PHP has become a globally accepted scripting language. Among so many software languages, it stands on the forth position.

If you are looking for team of PHP developers India who are well equipped with the knowledge of PHP web development, then look out for company that specializes in PHP application development. PHP development in India too, has caught the attention of many. Seeing its importance many companies now outsource PHP programmers. You can hire one of those or company that has carved a niche for it in open source development India.

PHP developers in India have served clients from various industries including the popular ones like Retail, Telecom, Travel, and others. Seeing the importance many PHP India developers have started using this technology as an alternative of ASP.NET Programming, ASP Programming, and Coldfusion Development.

Seeing so many benefits, surely you would like to have some of the mentioned features on your website too. So employ one of the PHP developers now. They provide complete web application development solutions. If you want them to provide you with custom Web Application Development [http://www.open-source-development.com/php_bb.shtml] facility, then they can do so. To begin with a good PHP India programmer will plan the process, implement it and finally test the application for long shelf life. This will help in zero maintenance from your side. If you face any kind of problem in the future or require technical support, then contact a PHP web Development Company [http://www.open-source-development.com/phpAdsnew.shtml] immediately. Usually they have prompt after sales services also. For more information about PHP developers India visit a company specialized in open source development India.